Perla Montoya

Perla Montoya has spent over twelve years figuring out what actually makes a gift land — and what makes it collect dust. Based in Pleasanton, California, she curates hobby, novelty, and practical gift content for Decoreur, drawing on a B.S. in Consumer Behavior from Colorado State University and her Certified Gift Specialist credentials to separate genuinely clever finds from things that only look good in a thumbnail. Her guides have reached more than 400,000 readers across regional lifestyle publications, and a product curation overhaul she led helped one e-commerce retailer boost gift conversions by 22%. Her newsletter keeps 18,000 subscribers in the loop monthly. She also maintains a dedicated shelf of novelty gifts that didn't quite make the cut — currently two rows deep, and growing.